Olu Adeniji
Brand & Marketing Designer
Hi, I'm Olu. I’m a brand and marketing designer focused on creating visual systems that help ideas stand out and connect with people.
My work spans packaging, digital experiences, and campaign design, where I combine strong visual aesthetics with thoughtful problem-solving.
Balia Cosmetics
The Objective
Develop a refined and cohesive brand identity for a modern cosmetics line that reflects
elegance, inclusivity, and a premium beauty experience.
What I did
Led creative direction and visual identity for Balia Cosmetics
Designed logo and typography system using Adobe Illustrator
Created a minimal, luxury aesthetic through color and typography
Developed packaging concepts and product mockups using Photoshop
Built a consistent visual system across packaging and marketing
The Outcome
Established a premium, editorial-style brand identity aligned with modern beauty trends.
Created a scalable visual foundation ready for product expansion and launch.
Elevated brand perception through refined, minimalist storytelling and presentation.
Delivered polished assets suitable for investor decks, marketing campaigns, and product rollout.
Total Project Scheduler
The Objective
Develop a cohesive visual identity and marketing system for TPS (Total Project Scheduler) to effectively communicate services, attract talent, and support business growth across digital and print platforms.
What I did
Designed the brand identity and visual direction for TPS.
Created marketing materials including brochures, social graphics, and promotional assets.
Designed web and digital UI concepts to support user engagement and conversions.
Developed a consistent visual system across platforms (web, mobile, print).
Structured layouts and messaging to improve clarity, readability, and user flow.
Designed and managed social media content, contributing to brand growth and audience engagement.
The Outcome
Delivered a cohesive brand presence across all digital and print touchpoints.
Improved the company’s ability to communicate services and attract qualified candidates.
Developed a scalable design system for ongoing marketing and content creation.
Increased social media engagement through consistent, conversion-focused content
Created, deployed, and managed email/newsletter campaigns to support marketing and user engagement.
Supported audience growth through consistent, strategic content design
Speech Plus
The Objective
Design a modern, intuitive interface for an AI-powered conversation training platform focused on usability, clarity, and real-time interaction.
What I did
Built dashboard experiences for multiple conversation scenarios.
Designed the brand identity and visual system for Speech+.
Created user flows, wireframes, and high-fidelity UI for speech, interview, and presentation features.
Defined user journeys and improved feature structure based on usability feedback.
Developed a scalable design system focused on accessibility, hierarchy, and responsiveness.
Collaborated on feature implementation, aligning design with functionality.
Designed light mode/dark-mode UI to improve focus and reduce cognitive load.
Implemented front-end components to support responsive and accessible experiences.
The Outcome
Delivered clean, modern UI supporting real-time interaction.
Improved usability for scenario-based training experience.
Delivered a user-centered platform aligned with communication and career growth goals
Improved usability through structured flows, clearer navigation, and feature enhancements
Strengthened user engagement by aligning design decisions with real user needs
Built a scalable foundation for future features and platform expansion
Inspire Raise
The Objective
Design a unified digital platform and campaign experience that enables fundraising, storytelling, and community-driven impact.
What I did
Led the visual and product direction for the Inspire Raise platform.
Designed core user flows for fundraising, campaign creation, and engagement.
Built a flexible system for showcasing campaigns, progress, and impact.
Created landing pages and conversion-focused experiences to drive donations.
Developed email and outreach assets to support campaign growth and retention.
Designed and launched Facebook lead generation campaigns to drive user acquisition and sign-ups
Structured the platform to balance storytelling, usability, and performance.
The Outcome
Delivered a cohesive platform that supports fundraising and community engagement.
Improved user flow and clarity across campaign and donation experiences.
Increased conversion potential through structured, goal-driven design.
Increased lead conversion by ~30% through targeted Facebook lead generation campaigns.
Established a scalable foundation for future campaigns and platform growth.
Wild Roots – Organic Beverages
The Objective
Create a fresh, vibrant brand identity for an organic beverage line that emphasizes natural ingredients, flavor variety, and strong visual appeal for a health-conscious audience.
What I did
Designed the brand identity and logo for Wild Roots.
Developed a color-driven packaging system to distinguish flavors clearly.
Created label designs and bottle mockups across multiple product variations.
Designed marketing visuals and product scenes to highlight freshness and ingredients.
Established a playful yet clean visual style to balance health-focused and modern branding.
The Outcome
Delivered a bold and recognizable brand identity with strong shelf appeal.
Created a scalable packaging system supporting multiple flavors and product extensions.
Enhanced product storytelling through color, imagery, and composition.
Produced polished assets suitable for marketing, social media, and product launches.
UABL - Tournament of Nations
The Objective
Design a dynamic and organized visual system for a large-scale cultural and sports event, ensuring clear communication of schedules, activities, and event flow.
What I did
Designed the event branding and visual identity for Tournament of Nations.
Created high-impact marketing materials including posters, schedules, and promotional graphics.
Structured complex information (timelines, locations, activities) into clear, user-friendly layouts.
Designed event maps and wayfinding visuals to support on-site navigation.
Balanced cultural elements, sports energy, and readability across all assets.
The Outcome
Delivered a clear and engaging event system that improved attendee experience. Simplified complex event information for easy understanding and navigation. Increased engagement through visually compelling and informative designs. Created scalable assets adaptable for future events and iterations.
Chocelle
The Objective
Create a premium, visually distinctive brand identity for a gourmet snack product that
stands out on shelves and communicates indulgence, quality, and flavor variety.
What I did
Designed the brand identity and logo system for Chocelle
Developed a packaging design system adaptable across multiple flavors
Created color-coded variations to clearly differentiate product types
Designed product mockups and visual assets for presentation and marketing
Explored typography and layout options to balance playfulness and premium feel
The Outcome
Delivered a cohesive and scalable packaging system ready for product expansion
Established a strong visual identity that enhances shelf presence and brand recognition
Created a flexible design framework that allows new flavors to be added seamlessly
Produced polished visuals suitable for marketing, pitch decks, and digital use
The Rain Project
The Rain Project
The Objective
Develop a clean, trustworthy brand identity for a nonprofit focused on sustainable water solutions and community impact.
What I did
Designed the brand identity, logo, and visual direction for The Rain Project.
Created a simple, recognizable logo system centered on water and sustainability.
Designed and developed a fundraising and crowdfunding experience to drive donations and engagement.
Developed marketing materials (brochures, business cards, merchandise) using Photoshop and Illustrator.
Created and deployed email/newsletter campaigns to support outreach and donor communication.
Established a cohesive color and typography system to communicate clarity and trust.
The Outcome
Delivered a professional, approachable brand aligned with the organization’s mission.
Increased engagement through a cohesive fundraising and outreach experience.
Strengthened the organization’s ability to inspire action and build trust.
Produced assets for fundraising, community engagement, and awareness campaigns.
The Vision Centre
The Objective
Develop a professional and cohesive brand identity for The Vision Center to clearly communicate services, build trust, and position the organization across technology and consulting sectors.
What I did
Designed the brand identity and logo system for The Vision Center.
Developed marketing materials and service-focused collateral to support client communication.
Designed web interface concepts to improve user understanding and service conversion.
Structured layouts and content hierarchy to improve readability and information flow.
Built a consistent visual system across digital and print touchpoints.
The Outcome
Delivered a polished, enterprise-level brand aligned with consulting and technology industries Improved clarity in service offerings and client-facing communication Strengthened brand credibility through consistent and structured design Created scalable assets for presentations, marketing, and business development
Infographics
More Flyers
More Logos
